A New Chapter

After over 30 years of business, A Novel Idea Bookstore in downtown Lincoln, Nebraska has endured a multitude of challenges, including a pandemic that forced them to close their doors. Today, they have adapted and shifted their way of doing business, but one thing has always stayed the same: their love of books and the care they have for their community. Through my photo essay, I want to display how a small business has bounced back to create new memories and connections that will last a lifetime.